Most websites are not designed & structured according to the search engines. As a result, such websites are losing out a large number of potential customers. On-page optimization strategies will bring great impact to the website appearance and to enhance the traffic to your website from search engines.
Web Site Design is often carried out by designers who know little if anything about Search Engine Optimization or Internet Marketing. This can create major problems for you as their customer, as you are unlikely to realize that the construction methods of your website will directly effect its ability to rank well in the major Search Engines.
Google for example runs one of the worlds largest popularity contests that rewards good Web Site Design & punishes mistakes severely. If the basics of your site are build correctly then not only will you have a visually pleasing site, but it will also generate sales and ultimately money for you by being found near the top of the major search engines. Just having a visually pleasing site is not enough to give you a successful working website.
Googles "Caffeine" update has affected the way that some sites interact with the search engine. By focusing not only on the popularity and content on your site, but also by looking at how each site has been built. Google is now factoring the speed of a site into its calculations. In order to load a web page, each line of code in that page needs to be read. The more code, the longer it takes. In addition, the more images, flash, video etc that your site has, the slower it will load as each image has to be requested individually from your server and consequently the further your site will slip down the rankings. There are several solutions to speeding up a site, without compromising design
What should effective Web Design produce?
- Establish an online presence.
- Have significant footfall through your website.
- Have the site convert sufficient sales/leads.
Many websites are not designed with sales in mind. Yes, they might show products and prices, but that isn't driving sales. The age old premise still applies today.
- Grab the readers attention
- Identify their problem
- Describe your solution..
- Before calling for action from them.
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